iTunes is getting unsigned artists

In what is surely a great move for the indie music artists everywhere, PurePlay music is teaming up with iTunes to get new, unsigned acts, some exposure.

Pure Play Music has reached a digital distribution deal designed to bring its catalogue of 1.5 million tracks from unsigned artists to iTunes, eMusic, Amazon and Napster. As part of the partnership, one of the four distribution channels, iTunes, will be giving Pure Play Music its own drop-down category on the front page of their Web site. Music enthusiasts can log onto iTunes, listen to the artist’s song, and, if they like it, click on a link that directs them to the artist’s personal profile page at Pure Play Music.
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Pure Play currently features and promotes over 6,000 acts from a total of 42 countries, all of whom have been vetted through the stringent Pure Play A&R selection and legal process.

As a long time indie music supporter, I'm pretty stoked about this. Currently I get most of my music from eMusic.com, which is a lot of indie bands that are just getting exposure or never made the really big deals. eMusic.com does have quite a selection of big names as well, but that's really not what I'm out for. I like hearing that new, undiscovered talent, that often offers so much more.

Now, this would be really great news if iTunes finally went to a subscription based service!

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